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business tips

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    7 random business tips for Mumpreneurs

    by Penina
    by Penina

    Many would-be business owners have a romantic view of business. My personal journey with business started about 10 years ago when I decided that working for a boss wasn’t for me. I was desperate to get out and just started writing. I would write in my lunch break at work, after dinner and before my…

  • If I had to document my top 10 Things I Don’t Like to Do, moving house, pest control and removing stains would be high on my list. Another item that would make it to my list would be moving a business. Now this job is a whole new league of stress and if you want to test…

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    Saving Business | Benefits of Brand Awareness

    by Penina
    by Penina

    What is the importance of brand exposure to the consumer? The more frequently a potential buyer is exposed to your brand, the higher is the possibility of that person actually becoming a customer. Not only that, the more aware consumers are of a certain brand; the more likely they will be to engage in a…

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    5 savvy tips for start-ups on a shoestring

    by Penina
    by Penina

    If you wake up in the middle of the night with a great idea, but feel stricken by the fear and cost of setting up a business and making it work, you can rest easy because there are many shortcuts for starting up a business on a shoestring. Bonus Tip: Head this key message first:…

  • If you’ve ever moved house you’ll know the joys (not!) of packing your life away into a hundred little boxes, lugging those belongings in and out of a truck and then unpacking them at the new destination. Sure, this is a great way to catch up with old mates who have kindly volunteered their services…

  • If you’ve ever moved house you’ll know the joys (not!) of packing your life away into a hundred little boxes, lugging those belongings in and out of a truck and then unpacking them at the new destination. Sure, this is a great way to catch up with old mates who have kindly volunteered their services…

  • There are so many amazing money-saving solutions for businesses out there now, you would think you were in some magic elevator. Business is so fun in this era. I’ll never forget one day back in 2008 when I discovered the fax-less fax! Yes! Virtual faxing. Life has been grand ever since. Now there’s just no…